Helping small businesses grow smarter — through business analysis, digital transformation, and customer acquisition strategy.
I'm a Business & Growth Analyst and Digital Transformation Consultant focused on helping small businesses identify growth opportunities, improve customer experiences, and implement digital solutions that create measurable impact.
With a Master's in Digital Marketing and Business Transformation, I bring both academic rigour and practical business understanding to every engagement — combining entrepreneurial experience, operations management, and strategic analysis to solve real business problems.
I believe sustainable growth comes from understanding customers deeply, simplifying processes, and making decisions based on evidence rather than assumptions. I work with SMEs across Italy and Sri Lanka, with a long-term vision of international remote consulting.
I help small businesses identify growth opportunities, improve customer acquisition, and streamline operations — delivered as focused, outcome-driven engagements.
Find the growth opportunities your business is missing. I map your customer journey, analyse competitors, and identify practical improvements to your customer experience — delivered as a clear growth report.
Get your business found online — fast. I set up and optimise your essential digital touchpoints so customers can discover, trust, and contact you with zero friction.
Build a marketing system that consistently attracts and converts your ideal customers. I design your strategy, content plan, and acquisition funnel — tailored to your business and budget.
* All prices in EUR. Scope confirmed before work begins. Custom projects available on request.
Developed a comprehensive growth strategy and digital advertising plan for a Rome-based cleaning service, targeting increased online visibility, qualified lead generation, and a scalable customer acquisition system. The strategy connected Visibility → Trust → Enquiry → Booking → Retention → Referral — integrating Google Search, Local SEO, Google Business Profile, Meta Ads, short-form video, content marketing, CRM flows, and referral mechanisms. Included CAC/LTV/ROAS modelling, a 90-day roadmap, and growth experimentation with AI automation.
Developed a full-funnel digital advertising strategy and launch plan for LAWRA, a handmade and personalised gift brand. Covered brand positioning, audience research, customer personas, paid media planning across Google Ads, Meta, TikTok, YouTube, and Email — plus a measurement framework using GA4, Meta Pixel, and UTM tracking.
Built an integrated digital ecosystem for Puria, a Shopify-based premium hydration brand. Designed a full-funnel strategy across awareness, consideration, conversion, and retention using Google Ads, Meta Ads, TikTok, Snapchat, Display, and Performance Max — with audience segmentation, media planning, and conversion-focused customer journey design.
Developed a digital strategy analysis for ZARA focused on UX, customer journey efficiency, and conversion performance. Applied UX principles, heatmap insights, and funnel analysis to identify friction in navigation, checkout, and product discovery — with strategic recommendations for conversion and data-driven decision making.
Designed a complete brand and content strategy for ÂME, a conceptual AI-powered luxury fragrance brand. Built the content strategy across the full customer journey (Awareness → Retention), developed multi-format content concepts, created an AI-driven personalisation quiz, and defined microcopy and messaging to reflect a consistent, emotionally-driven luxury brand tone.
Developed an international marketing strategy for CitizenM Hotels' expansion into Dubai. Applied the 7Ps framework and Keller's CBBE model to balance global brand standardisation with local adaptation. Delivered a Balanced Scorecard with targets including 70% occupancy within 18 months, positioning CitizenM as a premium-efficient lifestyle hotel for global business travellers.
Certified in Google Ads Search by Google Digital Academy. Covers campaign strategy, keyword targeting, bidding, ad extensions, and performance optimisation for search advertising.
Weekly articles on business growth, digital transformation, and practical marketing for SMEs.
Starting a business doesn't require large capital, a big team, or a perfect plan. It requires a real problem, a clear customer, and the willingness to learn while doing. This guide walks through the 10 key steps to starting from scratch — including how to validate before you spend, build your first offer, and grow without losing focus.
Most SMEs hit a ceiling not because of market saturation, but because of three fixable structural gaps: unclear customer segmentation, a leaky acquisition funnel, and no retention system. Here's how to diagnose and address each one.
Before spending on ads, every local business needs five digital fundamentals in place: a verified Google Business Profile, a mobile-optimised landing page, WhatsApp Business, a review generation system, and basic SEO. This is the minimum viable digital presence — and most SMEs are missing at least three.
You don't need a big budget to build a marketing funnel that works. You need clarity on who your customer is, what they search for, and what convinces them to buy. This article breaks down a practical funnel framework — from awareness to referral — built specifically for SMEs with limited resources.
Most businesses think they know why customers buy from them. Most are wrong. The Jobs To Be Done framework shifts focus from product features to the real progress customers are trying to make — and it consistently reveals growth opportunities that surveys and analytics miss entirely.
AI adoption doesn't require a tech team or a large budget. For SMEs, the highest-ROI applications are narrow and operational: automated lead follow-up, AI-assisted content drafting, WhatsApp chatbots for enquiry handling, and AI-powered review responses. Here's what to prioritise and what to ignore.
Whether you're a small business owner looking to grow, a startup needing strategic direction, or a recruiter seeking a sharp analytical mind — I'm open to conversations that lead somewhere.
I'll get back to you within 24 hours.