Steady growth for modern businesses — combining data, strategy, and market insight to drive smarter decisions.
I'm a business and growth analyst focused on helping companies identify opportunities, improve performance, and achieve sustainable growth.
With a background in Digital Marketing and Business Transformation, I combine data, strategy, and market insights to support smarter business decisions — from early-stage startups finding product-market fit, to scale-ups optimising their digital presence and conversion systems.
My interests span business analysis, growth strategy, digital transformation, equity investing, and financial markets. I'm currently deepening my expertise in business and growth analytics, bridging strategic thinking with measurable outcomes.
End-to-end digital roadmaps that connect your business objectives to measurable outcomes — across channels, platforms, and customer touchpoints.
Identifying growth levers, optimising conversion funnels, and building scalable systems that generate consistent, compounding results.
User-centered design thinking applied to your digital products and journeys — reducing friction, improving task completion, and increasing retention.
Performance-driven paid media strategy across search and social — built around audience insights, clear KPIs, and continuous optimisation loops.
Defining a clear, differentiated market position — so your brand resonates with the right audience and converts attention into trust.
Translating data into strategic decisions — market analysis, competitive benchmarking, performance tracking, and opportunity identification.
Developed a full-funnel digital advertising strategy and launch plan for LAWRA, a handmade and personalised gift brand. Covered brand positioning, audience research, customer personas, paid media planning across Google Ads, Meta, TikTok, YouTube, and Email — plus a measurement framework using GA4, Meta Pixel, and UTM tracking.
Built an integrated digital ecosystem for Puria, a Shopify-based premium hydration brand. Designed a full-funnel strategy across awareness, consideration, conversion, and retention using Google Ads, Meta Ads, TikTok, Snapchat, Display, and Performance Max — with audience segmentation, media planning, and conversion-focused customer journey design.
Developed a digital strategy analysis for ZARA focused on UX, customer journey efficiency, and conversion performance. Applied UX principles, heatmap insights, and funnel analysis to identify friction in navigation, checkout, and product discovery — with strategic recommendations for conversion and data-driven decision making.
Designed a complete brand and content strategy for ÂME, a conceptual AI-powered luxury fragrance brand. Built the content strategy across the full customer journey (Awareness → Retention), developed multi-format content concepts, created an AI-driven personalisation quiz, and defined microcopy and messaging to reflect a consistent, emotionally-driven luxury brand tone.
Developed an international marketing strategy for CitizenM Hotels' expansion into Dubai. Applied the 7Ps framework and Keller's CBBE model to balance global brand standardisation with local adaptation. Delivered a Balanced Scorecard with targets including 70% occupancy within 18 months, positioning CitizenM as a premium-efficient lifestyle hotel for global business travellers.
Certified in Google Ads Search by Google Digital Academy. Covers campaign strategy, keyword targeting, bidding, ad extensions, and performance optimisation for search advertising.
Whether you're a startup looking for growth direction, or a recruiter seeking a sharp strategic mind — I'm open to conversations that lead somewhere.
I'll get back to you within 24 hours.